For the past two years, we have been organizing these meet-ups that enable digital advertising actors to meet and talk about various industry subjects. Although most issues are straightforward, the solutions may vary depending on the legal framework, technological changes, format innovations (audio, data, mobile, native, video, etc.). How can we distinguish a substantive trend from a flash in the pan? Listen to experts by attending to the next meet-up organized in a round table format. These live events allow participants to have quality networking time as well.
La Fabrique événementielle
Friday, december 4th, 2020
9:00 AM - 12:00 PM
Send an email to claire.murgue[@]ratecard.fr
MEET-UP IN VIDEO
Workshop #1 : the Schizophrenic relationship between media and social networks.
Workshop #3 : Puma's digital acceleration.
Workshop #4 : Premium media’s role in an undergoing reconstruction world
Groupe Les Echos - Le Parisien | Corinne MREJEN | Executive Director
Workshop #5 : KEZAKO, the retail media.
Publicis Commerce | Frédéric MARTY-DEBAT | Executive Director
Workshop #6 : what societal role should a brand have and what are the guidelines in terms of marketing and communication.
Accor Group | Antoine DUBOIS | SVP Global Marketing Strategy
Workshop #1 : Native in all its forms.
Workshop #2 : : when a brand is declining.
Workshop #3 : Digital Ad Trust : what’s the problem ?
Workshop #1 : le "Voice Search" : a new opportunity ?
Workshop #2 : how to expend your video inventory ?
Workshop #4 : how to monetize your content ? The sports sector as an example.
Workshop #1 : Audio Ads: fashion or trend?
Workshop #2 : State of the segmented TV market, the differences between the French and tge American market, legal constraints and trends for 2019 and 2020.